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Product trends, marketing trends, brand trends, consumer trends, 2011.

 

SOUND FAMILIAR

 

Charming familiarity may be the successful content to design more emotional product.
Are the ego-models back in consumption?

That talks about things exciting, friendly and smiling that affect us.
The recognized and elected product becomes integrated into the identical and reassuring environment with which the consumer wants to surround himself.
Giving the product a bonus of interest.

We illustrated the mega trend WOMANITY with Cultural Turmoil and Easy Routines. Sound Familiar is making with these trends a trio characterized by the proximity and humanity (especially the recognition of the person).

These last years, the emotional contents were dominated by the diktats of the relation to the others: fair sharing, discovering other cultures, sustainable development.

A countercurrent settles down directed on the ego. It reflects the rebalancing operated by the Womanity. It is a positive sign on returning to the fundamental of the consumption.

Tomorrow will there be again speak freely desires, futility, of excess, money and success? The first step is to regain his ego by small things that we like. The ego returns by details!

New consumer and brand trend to inspire your product and brand strategy for 2011.
This trend lies at the convergence of four of the 10 trends not to be missed: 
WOMANITY,  SITUATION =EXPERIENCE,PROTECTING  CARING,MESSENGER PACKAGING 

 

PERSONAL COLLECTION

It reminds you you the forgotten familiar products which you liked a lot.

Usb Film Roll of Photojojo in Japan.
Sugar cubes with shapes of popular video game Tetris.
 

 

It points you to a story about your background.
The Howe Sound Lager designed by The Antidote tells you a story about Canada.

It gives some greed to a rather boring standard object.
The memo pads designed by Scope looking like sushis to decorate your desk.

 

THE FUNNY PRODUCTS WITHOUT WHICH YOU CANNOT TAKE PLACE ANY MORE.

Spray of liquid salt O des salines from the Balearic islands. No longer fighting against a salt shaker from which nothing comes out!
The camera Pick Digicam ultra flat miniaturized to fitin a pocket.

 

KINDNESS CONTENT ADDED TO PRODUCT.

Google’s funny illustrations that give fun, make smiling and offer a moment of distraction contributed to establish its preference.

The Instant Pocket Comfort Kim Willing box delivers an optimistic message to its opening.

 

 

Post of Denmark offers digital stamps, choose, compose and edit yourself.

My Codage, Made-to-Measure beauty products​​ for you only based on an online diagnostic. Simply incredibly rewarding!

 

 

The sounds and music you love.
The Acoustic Alarm designed by Jamie McMahon wakes you up with the natural sound of a guitar adjustable and modifiable at will rather than with the unbearable sound of your usual alarm clock.

Harman Kardon installs The MaestroKitchen 100 a sound system of high quality in the kitchen with a cordless and discreet integrated system around a universal music server.
 

 

GOLDEN DREAMS, AGAIN…

After two years of restrictions and censorship on buying habits, aspirations always resurface. We want to breathe the smell, see the color of silver and gold. It's good for mood and self esteem. Nothing more exciting than a short parenthesis bling-bling! 
 

 

A thematic closed to perfumes because their mission is to inspire dreams.
Golden ingots- like bottles of Lady Million by Paco Rabanne or of Gucci Guilty.

The smell of the dollar bill is inside Her Money. A fragrance celebrating envy of success, packaged in boxes filled with shredded US dollar bills.
The Money To Burn is a Candle to perfect the illusion.

Moet & Chandon champagne that you can order decorated with Swarovski crystal glass.



 

CONCLUSION

Have we not too quickly forgotten the lessons taught by Apple who invented the mouse and by Google with its saga of amusing illustrations?

Consumers want to have fun and play with familiar resources humanized.

Linked to the trend SOUND FAMILIAR, the meteoric rise of the game we will have to analyze.
Like treasure hunts Dkny, Timberland or Duracell, feasts given by Desperados.
Like the sugar Tetris,Jouer Cosmetics designed products that fit into each other.

Revisit youth and reinvent the way of experiencing the city.
 

The trend-strategy annual report delivers clear recommendations, illustrated by examples and pictures, immediately actionable for all brands.

 

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