Product strategy, global consumer trends, marketing trends, 2011.

 

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To increase consumption, the simple product has now to fight against the inertia of the most basic routines of daily life.

This new global consumer trend to inspire your product strategy for 2011 may
offer unlimited opportunities for manufacturers.

We observe an increasing request for practical solutions specifically focused on the daily repetitive actions.
Not by new segmentations of products, accessories, technologies to be learned, higher prices.
But by reinventing the simple products, adding new solutions at affordable prices.
It is thus in the heart of the common products that it is necessary to act.

This request is a positive sign of the end of crisis.

The home-made, the basic product, the return to the traditions that mean availability of time more than availability of money still live but are no longer the main trend.

A long-term trend now confirmed

Our consumer trends NEWSPECIES, SITUATION =EXPERIENCE,  REAL-TIME BENEFITS,  MULTI- level announced the progressive installation in all the strata of the consumption of a new culture of mobility and availability.

A culture introduced by the high technologies of communication. The new habits raise the requirements on the simplest products.
All at once in the kitchen, the bathroom, as during activities.

Requirements mean conditions to be met .

More convenient products, faster but with all the efficiency, authenticity and price accessibility. The consumer will not pay a lot more for what he considers one of.

 

WE WANT EASIER FOOD SOLUTIONS BUT WITH ALL THE TASTE, THE QUALITY AND THE AUTHENTICITY 

 

Solutions that reinvent the gesture

Carmencita Spain launches a dosing bottle of saffron, usually so expensive and so difficult to mix.
Flavor sprays Brum ' with essential oils to replace of a pressure the grass or the fruit in the recipe.
Esslack allows to decorate an apple or a chocolate with a gold or silver paint.

The avocado powder dehydrated by Siosi to prepare a guacamole in an instant.

 

Solutions that provide benchmarks

Wines ready-paired with meals produced by the Amazing Food Wine Company.

The chocolate that counts the calories.

 

                         

 

Mobility Solutions

Nutella Snack & Drink a solution so evident so much this cream is associated with the snack of the children. Now is when they want, wherever they are and cleanly!

Same idea with milk shaker Shakeria. With an integrated straw, the bottle does not leak!

And this strange combination French fries + hot dog is perfect for pedestrians.

 

BECAUSE OF COST, RAPID WEAR AND EFFORTLESS IN BEAUTY IS A RELATIVELY NEW CONCERN OF MANUFACTURERS IN THE SIMPLEST GESTURES

The mini-urban products, makeup on the go, and more recently cosmetics instrumental settled but more often in luxury brands. In recent years the color has reduced his minutes pause time, what allowed getting also the man.

 

 

The movement has now reached the basic daily care

Nivea Hydratation Express to dress quickly after use. This formula penetrates through very quickly.

Vichy Nutri Extra promises two days of comfort after a single application.

The Shorty of Mixa lose weight without effort and in comfort.
The cream is replaced by a panty short made with textile containing encapsulated components.

Garnier knows an impressive success with his stick ball to the eye. A skin care that normally required a lot more attention with a cream on the finger what limited sales.

 

ON OTHER MARKETS, THE PRACTICAL AND EFFORTLESS BENEFITS MAY BE PROVIDED BY THE PORTABILITY, THE LONG-LASTING PRODUCT, OR CUNNING PRODUCTS.

 

It's so simple to add a handle to,
a laptop, Lenovo Classmate+ PC here,
a Microwaves, look at the Wavebox that can connect to a car battery,
a mixer like the Coleman’s Portable Cocktail Maker that lets drink immediately,
a disposable razor such as the Goodjoy Hooker Razor.

 

 

Some manufacturers of dishwashers, as Haier, attempt to remove the detergent,
while Berry + offers a plant based laundry soap that can carry up to 100 successive washes without recharging.

Cunning solutions as,
this dual - sided Greenboy Keychain to separate the keys of the office of the keys of the house for example,
this pocket sized Pico projector of Microvision,
this multifunction tool of Broke Bike Alley at credit card size which shows all that banks could make with a credit card.

 

 

CONCLUSION

The renewal resumes its step forward.
A necessity to avoid the decline of the too classic products in the middle range market.

The products are more than ever to be easy, fast and comfortable to use, adding a touch of surprise that will increase their desirability.

The trend-strategy annual report delivers clear recommendations, illustrated by examples and pictures, immediately actionable for all brands.

 

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