July 2010 consumer trends review inspiring new product ideas



The domino effect of mobility and ecology on product transformation, their functions and representations.
Consumer trends alerts and consumer trends apps inspiring
new product ideas.

Trend review New Species relies on the values of the following consumer trends:

The evolution of products and new product ideas are influenced by the culture of mobility and the environment.
Two rapidly growing trends which,
in a domino effect, carry the product linked to mobility in a form of “transformation of species” in the entire consumption chain.
A historic opportunity: new product ideas – more than just work on the brand or advert – seem to condition the prospects of success.




Some signs and examples



Consumer trends app.

The functional equipment of the man on the street is developed on the model of emergency service professionals, the police, and soldiers.

A search for autonomy, immediate reactivity, portability for control, power and the rapidity of its actions, but also an image and status lift!

The “genetic evolution” of the T-shirt, cap, tie, jeans becoming connecting.
Clothing that alerts, treats, offers drinks.



Music and Sons :
T-shirts that allow listening to portable music.
Embedded pocket and plug socket to store an iPod and a set of earphones.


Thomas Pink
iPod Commuter Tie




Mobile-device compartments for iPods,
iPhones, USB sticks.
With extra protection along the crotch sides.




Baseball caps detecting wifi signals available at Thumps up. Osprey Hydraulics

Hydraulics packs that have in-built water packs for mountain bikers and hikers.



  Toxin-Detecting Vest

Designed and developed by Genevieve Mateyko and Pamela Troyer,     the Detectair uses an Arduino microcontroller and sensor technologies  to analyze ambient air quality.

The vest analyzes air quality and translates the data in the form of   flashing lights and vibrating inserts.



Consumer trends app.

The use of GPS has made the map a familiar representation of its personal garden.


Applications to seek, find, discover oneself, monitor one's entourage.

Google Latitude
lets you see your friends on a map.
Get it on your phone or your computer.









A fashion theme, modernity aesthetics for beauty, decoration.


Fluid Forms  allows customers to create earrings based on maps  

Street Earrings.   Using the online tool, customers select a city and a design for a pair of earrings based on the Google Maps image of the area is automatically




                                                              Flexify 2, a design tool to customize globes.

                                                              A Photoshop plug-in that enables designers                                                                     to create online a cut-out,



Where are the new ideas thought up?

Consumer trends app.

Still more accessories around the wifi, the mobile telephone, notebook, game consoles.


Diffusing video recordings on YouTube                                                                                                                                       by simply pressing a button                                   Monitored via IPhone




Consumer trends app.

Convenience for all forms of travel, trips and professional activities:


Why not…
Luggage that can be converted into tables, seats, pillows
Luggage with “a glove box", integrated Led light?
Bad weather clothing that can be converted into shelter with easy access to common objects?
Household micro-equipment for the room and for travel: washing, drying, cooking, cooling, air-conditioning….?
All-purpose soap/cream: washing the body, teeth, hair, skin care, sunscreen?
Flat filtered water bottles to hang on jeans?
Mini meals: traditional recipes dense with fruits, vegetables, meat…attractive, coloured, tasty and healthy?



Make existing products more “connecting”

From connection (communication) to convergence (technologies, with services, functions…)



Consumer trends app.

Connect functions and technologies linked to a situation:

Why not…
Light bulb with smoke alarm?
Lawn mover that cuts grass in the summer, sucks up leaves in the winter?
Solar energy conversion kit?


“Appresso” machine
at Yanko Design that makes coffee and plays music.
By Designer In-oh Yoo & Bong-yup Song for Metatrend Institute.






Consumer trends app.

Connecting products with services.


Why not…  Purchase slimming product with right to personalized online coaching?                                      





Consumer trends app

Make existing products more “portable

Why not…
Fruits and vegetables to be cultivated in apartments and micro green houses?
Concentrates to manufacture one’s own soft drinks?
Cleaning spray for hair?


Crank LED Keychain Light


Consumer trends app.

New generation products

Example: Dyson’s Air Multiplier Fan, electrical cars, Philips’ well-being products, Electrolux projects, Piaggio’s three-wheeled scooter, instrumental beauty products….


Dyson launches bladeless
Air Multiplier Fan

Piaggio MP3 HyS Hybrid Good vibrations




Consumer trends app.

Body-changing products

The culmination of portability and mobility!
Implants/chips/grafts under the skin and in the body.
A fantasy? But the pacemaker has been existing for decades…

Many projects of this nature, such as Microsoft’s Flesh Touchology, sort of “integrated remote control”.              
It announces monitoring possibilities, medical treatments,
cosmetics of the future (including make-up or skin
complexion in the demand).

    Flesh Touchology
The Microsoft Skinput Projects Touchscreen on Your Skin