July 2010 consumer trends review inspiring new product ideas
NEW SPECIES
The domino effect of mobility and ecology on product transformation, their functions and representations.
Consumer trends alerts and consumer trends apps inspiring new product ideas.
Trend review New Species relies on the values of the following consumer trends:
MULTI-level, HAVE IT NOW, ACCESS TO MODERNITY AND PROGRESS
The evolution of products and new product ideas are influenced by the culture of mobility and the environment.
Two rapidly growing trends which, in a domino effect, carry the product linked to mobility in a form of “transformation of species” in the entire consumption chain.
A historic opportunity: new product ideas – more than just work on the brand or advert – seem to condition the prospects of success.
Consumer trends alert THE DOMINO EFFECT OF MOBILITY
Some signs and examples
Consumer trends app.
The functional equipment of the man on the street is developed on the model of emergency service professionals, the police, and soldiers.
A search for autonomy, immediate reactivity, portability for control, power and the rapidity of its actions, but also an image and status lift!
The “genetic evolution” of the T-shirt, cap, tie, jeans becoming connecting.
Clothing that alerts, treats, offers drinks.
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Music and Sons : |
Thomas Pink
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Mobile-device compartments for iPods, |
| Baseball caps detecting wifi signals available at Thumps up. |
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Osprey Hydraulics
Hydraulics packs that have in-built water packs for mountain bikers and hikers.
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Toxin-Detecting Vest
Designed and developed by Genevieve Mateyko and Pamela Troyer, the Detectair uses an Arduino microcontroller and sensor technologies to analyze ambient air quality. The vest analyzes air quality and translates the data in the form of flashing lights and vibrating inserts. |
Consumer trends app.
The use of GPS has made the map a familiar representation of its personal garden.
Applications to seek, find, discover oneself, monitor one's entourage.

Google Latitude
lets you see your friends on a map.
Get it on your phone or your computer.
A fashion theme, modernity aesthetics for beauty, decoration.

Fluid Forms allows customers to create earrings based on maps
Street Earrings. Using the online tool, customers select a city and a design for a pair of earrings based on the Google Maps image of the area is automatically

Flexify 2, a design tool to customize globes.
A Photoshop plug-in that enables designers to create online a cut-out,
Where are the new ideas thought up?
Consumer trends app.
Still more accessories around the wifi, the mobile telephone, notebook, game consoles.


Diffusing video recordings on YouTube by simply pressing a button Monitored via IPhone
Consumer trends app.
Convenience for all forms of travel, trips and professional activities:
Why not…
Luggage that can be converted into tables, seats, pillows?
Luggage with “a glove box", integrated Led light?
Bad weather clothing that can be converted into shelter with easy access to common objects?
Household micro-equipment for the room and for travel: washing, drying, cooking, cooling, air-conditioning….?
All-purpose soap/cream: washing the body, teeth, hair, skin care, sunscreen?
Flat filtered water bottles to hang on jeans?
Mini meals: traditional recipes dense with fruits, vegetables, meat…attractive, coloured, tasty and healthy?
Make existing products more “connecting”
From connection (communication) to convergence (technologies, with services, functions…)
Consumer trends app.
Connect functions and technologies linked to a situation:
Why not…
Light bulb with smoke alarm?
Lawn mover that cuts grass in the summer, sucks up leaves in the winter?
Solar energy conversion kit?.
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“Appresso” machine
at Yanko Design that makes coffee and plays music.
By Designer In-oh Yoo & Bong-yup Song for Metatrend Institute.

Consumer trends app.
Connecting products with services.

Why not… Purchase slimming product with right to personalized online coaching?
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Consumer trends app
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Make existing products more “portable”
Why not… |
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Crank LED Keychain Light |
Consumer trends app.
New generation products
Example: Dyson’s Air Multiplier Fan, electrical cars, Philips’ well-being products, Electrolux projects, Piaggio’s three-wheeled scooter, instrumental beauty products….

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Dyson launches bladeless Air Multiplier Fan |
Piaggio MP3 HyS Hybrid | Good vibrations |
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Consumer trends app.
Body-changing products
The culmination of portability and mobility!
Many projects of this nature, such as Microsoft’s Flesh Touchology, sort of “integrated remote control”. |
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Flesh Touchology The Microsoft Skinput Projects Touchscreen on Your Skin |
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