Marketing trends for 2011: product and brand strategy  

after the downturn

Following the downturn's marketing trends, product strategy objectives must be to adapt and invent post-crisis products that will lastingly embody the new consumption.

As far as content goes, such products offer a response to the change of the relationship with consumption, conveying signs of empathy from the brand, wich must be reflected by the brand marketing strategy.

The product strategy must ensure that the form of these products conveys the optimistic and positive signal that appears in the marketing trends.

Remember: In the next 10 years, the increase in buying power among women in developed countries will be higher than the increase in buying power in the developing countries  (Boston Consulting Group).

PRODUCT  STRATEGY TRENDS
BRAND  STRATEGY TRENDS