10 new consumer trends  and top  trends for 2011 
 

Last update June 2011
New product trends and brand trends

2011 trends are characterized by:

A resurgence of the feminine values of gentleness, harmony, and a sense of closeness to life and nature – this is something we always see after a crisis. Feminine brands where women talk to other women will have an advantage over masculine brands which have an air of authority, power and - at times - arrogance.

A desire to see an end to frustrations caused by the diktats of new attitudes to consumption or the economic crisis. Everyone is looking for solutions, even if it means reverting to certain pre-crisis behaviours. For example, the home producer trend has weakened and is no longer one of our top trends.

Humanity as part of consumption. A need for more human warmth during the buying experience. This humanity is a reaction to the coldness of the institutional, political and banking world which is being rejected. 10 years ago, advertising told you to be hard and unpleasant. Today it says be warm and attentive – particularly towards yourself!

Real-time smartness. The practical feminine spirit relies on the aids and information provided by high-tech tools. This is happening in every situation; whether self-protection or resistance, in order to benefit from prices or advantages, to optimize projects, develop social networks, improve the quality of life and or course just for enjoyment.

In 2011 the winners will be those who know how to be convincing or make themselves irresistible at the key moment. Fortunately there is a vast array of ways to get there! But won’t the ideal man of 2011 also be a man who is attentive, reassuring, humourous and strong?

In the Annual Report, discover the scope of strategic opportunities it offers to growth.

1- WOMANITY

2- SITUATION=EXPERIENCE

3- PROTECTING, CARING

4- SHARING, FORWARDING, GROWING

5- THE EVOLUTION OF SPECIES

6- REAL-TIME BENEFITS

7- MESSENGER PACKAGING

8- ALTERNATIVES

9- “MULTI”

10- SUNSHINE AGAIN